Free trials, such as the seven-day trial offered by Apple TV+, allow consumers to watch popular shows in the hope that they will enjoy it so much that they continue to subscribe when the trial ends.
Microsoft’s Ultimate, PC and Console Game Pass options give players access to a game library consisting of hundreds of games, while Xbox Live Gold, which is included in the Ultimate subscription package, adds extra value to subscribers with access to online multiplayer games.Ĭustomer incentives are prevalent throughout the highly competitive entertainment industry and we can draw upon several examples to show the value of customer incentives.įor instance, streaming services are engaged in a battle for subscribers.
As players increasingly base their gaming purchases on value for money, the ability to access a wide range of games for a flat fee is influencing how players experience Xbox games. Subscription packages are highly popular with gamers as they make financial sense due to the rising costs of paying for video games outright. In comparison, PlayStation has 47.4 million members of its PlayStation Plus subscription service, with the company launching a new look PlayStation Plus, which incorporates PlayStation Now. It represents an increase of over 7 million subscribers since 2021. An impressive figure comes just five years after the pass launch. The Microsoft Game Pass is more popular than ever, reaching over 25 million subscribers this year.
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